This course will enable students to develop short and longrange plans to effectively accomplish organizational goals. We will cover topics such as marketing plansstrategies, marketing research, market segmentation, retailing, advertising, pricing, internet marketing, etc. During this course, the importance of marketing in our lives is. To gain an overview of the marketing process as it applies to marketing products andor services in. Standard course outline mktg 300 principles of marketing. Through this course, students also acquire skills to design marketing strategies of smes. This is an overview course with primary focus on marketing products and services to the ultimate consumer. View the course introduction videos particularly the course mechanics. This course is designed to provide students with an understanding of the principles of marketing. Some courses listed may be for the purpose of posterity, and may no longer be offered by the federation business school.
Prior to the lectures you are expected to read the relevant chapters, as on this course outline. As posted on the blackboard site see course info and materials section for office hours pdf. As explained at the beginning of this course, the role of marketing is to identify, satisfy, and retain customers. Study and do research on specific topics chosen by the instructor i. There will be a focus on the management of the marketing activities and how marketing relates to overall organisational functioning, including the management of exchange processes between business units and consumers and between firms.
Fundamentals of advertising including marketing theory and strategy, copy writing, design and selection of media. Learn introduction to marketing from university of pennsylvania. Login and click principles of marketing winter2007. Contemporary advertising and integrated marketing communication, by arens, weigold, arens, edition. Mark1012 marketing fundamentals course outline semester. In this course, you will learn about the marketing process and examine the range of marketing decisions that an organization must make in order to sell its products and services. Information contained in course outlines is correct at the time of publication. This course provides students with a basic understanding of the role and functions of a manager and an introduction to the various philosophies, theories and techniques they use to carry out their work. The purpose of this course is to teach students to identify the. Identify marketing mix components in relation to marketing segmentation. Principles of marketing has been evaluated and recommended for 3 semester hours and may be transferred to over 2,000 colleges and universities.
Principles of marketing syllabus pokhara university pu. Lpsmg204 principles of marketing course outline instructor dr xiaolin li is an assistant professor of marketing in department of management at lse. Some students are concerned about the transferability or status of opc courses. Principles of marketing, 10th edition, prentice hall.
On the next page click submit for either paper i or paper ii. Course outline principles of management course description ba 210. Course objectives, student learning outcomes, evaluation instruments, and instructional. Mkt 120 principles of marketing course description author.
Pdf summary principles of marketing summary principles. Defining marketing and the marketing process course overview. As mentioned earlier, this course does not have a pre or co requisite. Principles of marketing course outline free download as pdf file. The ama points out that advertising is a tool of marketing along with the product and its packaging, price, distribution and personnel selling. Appreciate and learn more about marketing as a career. The american marketing association ama recommends the definition, advertising is any paid form of nonpersonal presentation and promotion of ideas, goods and services by an identified sponsor.
Course objectives this is the foundation course on marketing. Principle of marketing is not just about textbook learning. Includes identification of consumer and organizational needs and explanation of environmental issues. Content of the courses is revised on an ongoing basis to ensure relevance to changing educational, employment and marketing needs. Ugbs 104 bachelor of science in administration, level 100. This course looks to operationalize various marketing concepts such as segmentation, targeting, positioning, branding, product development, pricing, marketing communications and distribution. The content, assignments, and assessments for principles of marketing are aligned to the following learning outcomes. Emphasis is placed on the basic marketing premise that customer needs must be satisfied in order to achieve company objectives. The course explains the nature and purpose of marketing, followed by the fundamentals of each of the most important marketing tasks. So, the major step of a student of marketing, whether it is a young university student or an experienced business executive, is to understand the principles of marketing, and reading the present.
Ba 210 principles of management 1 butler community college science, technology, engineering, and math division jared mcginley revised fall 2015 implemented spring 2016 course outline principles of management course description ba 210. Kumaran rajaram course coordinator, richard chua, lam chow loon, ching kwock wing and michael boey page 3 course assessments. For a marketing strategy to be effective, the four components must be used correctly. Principles of marketing mktg 281 business management program. People often confuse marketing with advertising and sales. You will also learn how to think like a marketer, discovering that the focus of marketing has always been on the consumer. Identify elements of the communication process between buyers and sellers in business. You will be asked to comply with an agreement statement, then return to the login page. Standard course outline mktg 494 marketing management. In addition, ongoing changes in current business issues that have a direct influence on management will be discussed. Marketing by kerin 10 edition, mcgraw hill for distance students this book must be purchased at the rio grande campus. Integrate the conceptstechniques learned through application in the preparation of a comprehensive marketing plan. These videos will outline the expectations for this class in terms of key deliverables.
This will enroll you in principles of marketing winter2007. There are 16 chapters in the text and most key topic areas are discussed relatively thoroughly, with the following exceptions. This course is the first exposure to the subject of marketing and covers detailed description of principles of marketing through local and international examples. Marketing exists in order to support an organization in achieving its strategic goalsfor growth, profitability, revenue, influence, and so on. Application of prior material from marketing curriculum to problems and cases.
Principles of marketing syllabus pokhara university. Create an effective marketing plan using the process and principles covered in the course. If you are looking for a course outline, but it does not appear below, please email business. Tentative course outline weeks assignment 1 course introduction, rules, and administrative details. It analyses the business need for customer orientation, the evaluation of markets and the targeting of market opportunities. Federation business school course outlines federation. Principles of marketing course outline market segmentation. Provide a detailed outline on what you have learned during your study and research on. Principles of management ugbs 104 20142015 page 1 of 2 university of ghana business school ugbs second semester 20142015 principles of management. The basic principles of marketing consist of product, price, place and promotion. Final course grades shall be based on at least three 3, and preferably four 4 or more. Students must have taken a generalbasic marketing course and business communications course before enrolling in mktg 494. The instructor will endeavour to provide notice of changes to students as soon as possible.
This course is designed to introduce you to the key principles of marketing. She was formerly assistant professor of marketing at naveen jindal school of management, university of texas at dallas. It aims to build students understanding of the marketing process and principles. Mngt8650 marketing principles course outline session 2, 2014. Organization of computer simulation practice simulation decision sd. Written group assignment based on applying marketing principles to a marketing. Mngm 1001 management principles course outline georgian.
Elements of the marketing plan principles of marketing. Through the use of terminology, exercises and case studies, students will be able to. Standard course outline mktg 300 principles of marketing i. Principles of management ugbs 104 20142015 page 1 of 2. By the end of this course, you will be familiar with the art and science of marketing a product. Man 3025 principles of management syllabus, 4 credits fall. Course syllabus mrkg 11 principles of marketing catalog description. Course syllabus principles of marketing mrkg 11 semester with course reference number crn spring 2017 8 week term distance education crn. Some students are concerned about the transferability or status of dil courses. The kelburn and commerce libraries hold copies but you are. In this course, the student develops an understanding of the marketing process from the. Principles of marketing course and will be evaluated by a comprehensive departmental exam during the final exam period. This course outline and its associated weekly topicals may not be reproduced, in whole or in part, without the prior permission of centennial college. Mark1012 is the first course that you must enrol in if you intend to graduate with a marketing major.
Provide a detailed outline on what you have learned during your study and research on the assigned topics. Course outline section 0201 principles of marketing, winter 2017. It is the students responsibility to be familiar with the information contained in the course outline and to clarify any areas of concern with the facilitator. Mktg 300, is 301 students must have taken a generalbasic marketing course and business communications course before enrolling in mktg 494. Marketing strategy and elements of the marketing mix d. The challenge for business owners and industry professionals is to determine the. This course is designed to give you a broad overview of the subject of management and. The purpose of this course is to expose students to the basic concepts, theories and principles of marketing.
Introduction to the marketing mix functions and process. A full list of course learning outcomes can be viewed here. Mktg 116 centennial college principles of marketing this course adheres to all college policies see college calendar 4. Analyse the forces which shape, influence, motivate and direct consumer and business purchasing behaviour. Please find below the course outlines for courses within the federation business school. This course places an emphasis on decisionmaking and the seven perspectives of marketing. Principles of marketing mktg 281 business management. Marketng 1001 introduction to marketing course outlines. Course description this course is designed to provide students with an understanding of the fundamental marketing concepts and their application by business and nonbusiness organizations. Mar 3024 priniciples of management is a course that examines the role and importance of marketing in the firm and other organizations. Course syllabus principles of marketing hcc learning web.
This course offers a complete introduction to professional marketing thought and action. Together, these four principles are known as the 4 p for its initials in english marketing, and include the integration of marketing. Managemt 7104 marketing management course outlines. Dil courses are designed for anyone, who has scheduling problems, workschedules that conflict with normal class times, or any reason they may have. These are the current course outlines for marketing. The objectives of this course are to acquire the key concepts about marketing, the way a company manages its relationship with consumers and elaborates its offer. The 3step plan to indepth learning is designed to help you understand marketing principles at a level that exceeds what can be achieved through other methods. Be2601 management principles, competencies and skills s2, ay1617 instructors. This course examines our presentday marketing system from a managerial point of view and has a current events component to help emphasize the marketing principles in todays business world. Outline the major frameworks and theories that underpin the development and. Written group assignment based on applying marketing principles to a marketing situation.1201 772 873 478 456 356 1222 183 653 47 1041 836 762 1457 558 613 169 1372 163 3 1007 1327 634 77 586 847 551 188 1132 210 1174 835 1020 396 1393 1398 1434 1048 349 638 713 948 705 690 1343